10 Benefits Of Webcasting

Here at Lighthouse, we strongly believe that webcasting is one of the best ways to get your big ideas out to the world! Apparently, we are not the only ones who agree with this idea.  After reading through some other blogs from influencers in the business world, we found that several others believe that webcast events are a professional, efficient, and cost effective way to bring people together and communicate important messages.  Check out the 10 main reasons below why we, at Lighthouse Conferencing, and others believe in the power of a webcast:

1. Added Revenue Streams

“Added revenue streams (both one-time and on-going) for your communication company (i.e. any communication planning/coordination related to webcasts; scripts, support materials used, pre/post-webcast communications etc.).”

Benefits of Webcasting
Precision Powerhouse

2. On-Demand Capability

“[Webcasts] can be recorded for access on-demand by groups or individuals.”

Webcasting | Web Events
Planning Helper

3. Mobile Compatible

“Webcasting makes it possible to view in real time by individuals sitting at computers or using mobile devices.”

Webcasting | Web Events
Planning Helper

4. Increase Traffic to Your Site

“A compelling audio and video experience helps to differentiate your site from your competitors and helps to make a great first impression that will have an immediate and lasting effect on your customers.”

Benefits of Webcasting Your Events
Mustache Power Productions

5. Foster Trust with Your Audience

“Personalize your message with integrated audio and video to help build relationships with prospects, customers, and staff.”

Benefits of Webcasting Your Events
Mustache Power Productions

6. Local Market Strategy

“[It] is a great way to tailor your local marketing strategy. Before jumping in, think about language, business culture, and timing.”

Why Webcasts Are Perfect for Tapping Into Emerging Markets 
Lara Fawzy, Mashable

7. Interactivity 

“Because webcasts occur in real time, they are ripe for interactivity. Ask your audience to participate in Q&As, through polls, or by communicating with them one-on-one.” 

Why Webcasts Are Perfect for Tapping Into Emerging Markets
Lara Fawzy, Mashable

8. Rich Branding

“Webcasts are fully customizable so your company’s “face” and image are consistent and on-brand from beginning to end.”

Webcasting – 3 Things You Need To Know Before Planning Your Organization’s Next Event 
Jackson Gonda, Lighthouse Conferencing

9. Large Scale

“Using a completely different underlying delivery mechanism than web conferencing, webcasting has the ability to easily scale up to tens of thousands of participants across the globe.”  

Webcasting – 3 Things You Need To Know Before Planning Your Organization’s Next Event 
Jackson Gonda, Lighthouse Conferencing

10. Multilingual

“Webcasting has the capability to support up to 17 languages, multilingual close captioning for over 150 languages and a connection to a global content delivery network (CDN) to make global connections easy.” 

Webcasting – 3 Things You Need To Know Before Planning Your Organization’s Next Event 
Jackson Gonda, Lighthouse Conferencing

We know that finding the best solutions for communicating your big ideas, and bringing people together is the key to your business’s success. We hope that these top 10 benefits for using webcast events to communicate and collaborate has helped narrow down a solution for you.  Have you participated in a webcast before? If so, what do you think are the benefits to using webcasts in your business?  Please comment below to let us know!

Want to use webcasting for your next big meeting?

About Shaina Torgerson

Shaina Torgerson is part of the Client Happiness department at Lighthouse Conferencing, and also takes pride in being the media enthusiast within the team. When she’s not happily assisting our awesome clients and partners, she is managing Lighthouse’s PR and marketing efforts. She has a huge passion for being outdoors and active. Being an extremely active person, Shaina teaches yoga and love activities involving the outdoors like running, hiking, camping, offroading, snowboarding, hunting...the list goes on.

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Shaina Torgerson is part of the Client Happiness department at Lighthouse Conferencing, and also takes pride in being the media enthusiast within the team. When she’s not happily assisting our awesome clients and partners, she is managing Lighthouse’s PR and marketing efforts. She has a huge passion for being outdoors and active. Being an extremely active person, Shaina teaches yoga and love activities involving the outdoors like running, hiking, camping, offroading, snowboarding, hunting...the list goes on.

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