Virtual Trade Show

Going to a trade show can be one of the most important times for companies to get their name out there in their prospective industries each year.  When a company attends a trade show, it’s crucial that they make an impression. However, making a lasting impression on attendees can be difficult when you’re competing with several other booths in a noisy and distracting environment. The solution? Try putting on or sponsoring a virtual trade show! These 7 tips will explain how you can blow your past trade show attendance out of the water by using virtual trade shows to your advantage:

1. Use Social Media “Celebs” To Your Advantage

…looking towards platforms such as YouTube and pulling popular social media stars to show up at their event, or take over their social media platform, in order to bring more awareness to their projects.

8 BIG Trends in the Trade Show Biz You Should Know About
Cady May, GOGOPanels

2. Let Your Event Live On

Marketers have found that letting the experience live online brings more awareness and customer loyalty to the platform.

8 BIG Trends in the Trade Show Biz You Should Know About
Cady May, GOGOPanels

3. Use Data to Increase Engagement

Once you have your personalized experience mapped out, take a look at visitor data from the previous trade show to incorporate other ideas into your plan – this will drive deeper engagement and create richer experiences for audiences.

5 Hot Trends in Trade Shows
Event Manger Blog by Social Coup LLC.

4. Expand Your Reach

Expand the reach of your event. Reach existing or potential members who would not otherwise attend your in-person

Take Your Event Virtual: Recent Trends and Strategies with Virtual and Hybrid Events, Part 1
Tracy Thompkins, Association Adviser

5. Subdue the Chaos

At a physical convention hundreds of vendors and thousands of visitors meet in a cramped noisy space. An average visitor is bombarded with competing and conflicting marketing messages.

Virtual Conference & Trade Show Market Forecast 2013-2018
Market Research Media

6. Planning Post Event Outreach

Hopefully, you planned out who is going to “get in touch” and do the follow-up. Post-show marketing is a smart way to way to extend the life of your exhibit.

10 Ways To Maximize Your Trade Show Marketing Investment
Timothy Carter, Small Business Trends

7. Reduce Costs by Using Sponsorships

Obviously it’s not free to take a live event 3,000 miles away and have it magically appear in your Virtual Trade Show auditorium.  However, we are seeing sponsors jump at the chance to cover the cost of live-streaming these events for the opportunity to put their name and logo on the signage…You can create sponsorship packages that companies can purchase to sponsor live webcast events or conference halls.”

Bring Industry Experts To Your Virtual Tradeshow With Live-Streaming
Jackson Gonda, Lighthouse Conferencing

We hope that these 7 tips on how to maximize engagement for your company using virtual trade shows has made you a true believe.  Do you regularly attend trade shows and find them distracting? Have you ever attended a virtual trade show and had a great experience? Please comment below to share your ideas!

Make your next trade show a big time virtual event with Lighthouse!

About Shaina Torgerson

Shaina Torgerson is part of the Client Happiness department at Lighthouse Conferencing, and also takes pride in being the media enthusiast within the team. When she’s not happily assisting our awesome clients and partners, she is managing Lighthouse’s PR and marketing efforts. She has a huge passion for being outdoors and active. Being an extremely active person, Shaina teaches yoga and love activities involving the outdoors like running, hiking, camping, offroading, snowboarding, hunting...the list goes on.

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Shaina Torgerson is part of the Client Happiness department at Lighthouse Conferencing, and also takes pride in being the media enthusiast within the team. When she’s not happily assisting our awesome clients and partners, she is managing Lighthouse’s PR and marketing efforts. She has a huge passion for being outdoors and active. Being an extremely active person, Shaina teaches yoga and love activities involving the outdoors like running, hiking, camping, offroading, snowboarding, hunting...the list goes on.

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