In continuing my new obsession around virtual environments I thought I would touch on the concept of the Virtual Career Fair. There has been a lot written about the new explosion in virtual reality (here is an article from Ad Age that outlines the reasons everyone is so excited about this space in 2016). Of course there is a crazy amount of justifiable excitement around the gaming world but the applications for the virtual space for the business world is just as impressive. And I think the first place we could see the Virtual Environment blow up is in the recruiting world.
The millennials are coming out in force. I could go on and on about the different ways companies are communicating with millennials as a consumer channel, but what about as the new workforce? How can companies get away from the “7 people in a waiting area in their best business clothes going into the exact same interview” hiring model? What can they do to expand their reach to more college campuses around the country? Well, Virtual Job Fairs are a great start! An article in the Wall Street Journal points out that, while the human interaction offered by job fairs is lacking with virtual environments, students and recruiters who might not be able to interact due to geography are able to connect. And sites like www.aftercollege.com are working harder than ever to connect students with prospective employers all over the country through virtual events and social networking.
So what does this mean? Virtual Job Fairs sometimes host 50-100 companies and engage over 5000 potential candidates. Larger companies have also chosen to host their own events and directly engage with colleges and universities to promote those events on campus, sometimes adding THOUSANDS of candidates to their database with limited spend. Recruiters can be present at 10 different college campuses over the course of a single week. They can touch on corporate life, benefits, and still be capable of having a one off with a truly impressive candidate during the virtual fair. And the reality of it is that these candidates are actually excited to engage with companies that are not afraid to use technology to interact with them. These candidates often feel more comfortable with their first interaction being virtual. Recruiters also can easily pass qualified candidates to the right “booth” within their company based on skillset, major, area of interest, or specific request. Lastly, onsite job fairs have a start and end date. They begin in the morning and end in the afternoon. Virtual Job Fairs can last for a full year! A candidate can get a glimpse into your organization through direct interaction with a recruiter, a message from your CEO, or just being able to see what is offered in each and every division of the company at any time they are able to get online (which is just about 24/7, and yes, I think some of these new candidates are online while they sleep).
The big question that does often come with this is “Okay, Lighthouse Conferencing, this is all great and super cool, but what is this going to cost us?”. Well, the good news is that some companies, such as CareerBuilder, have reported reducing hiring costs by as much as 70% through Virtual Job Fairs and a cost of under $3 per attendee! By expanding your reach with a Virtual Job Fair you can reduce the cost of hiring and make sure you are pulling from the largest most diverse candidate pool possible.
Virtual Environments have several great uses, and Virtual Job Fairs is one that is really exciting considering the technological savviness of recent college graduates and their willingness to engage with companies in new and innovative ways. Lighthouse Conferencing is excited to be a part of this new method of finding the right employee for your growing business.
To learn more about our newfound VIRTUAL REALITY
- How to Ace a Virtual Job Fair - October 13, 2016
- Reservationless Conferencing…it still works! - September 22, 2016
- So You Have Outgrown Web Conferencing…What’s Next? - August 4, 2016
- It’s About Our Style - August 3, 2016
- Have You Outgrown Web Conferencing? - July 22, 2016
- We Have A New Website! - July 20, 2016
- I Don’t Like Vegas (for Business Events) - July 7, 2016
- Meeting Agenda…How We Do It! - July 7, 2016
- Meetings…Keeping them On Track! - June 27, 2016
- Let’s Get Dialed on Virtual Events - June 16, 2016