Virtual Events Off The Rails

If you follow the Lighthouse blog you are well aware that we LOVE talking about virtual events.  Whether we’re heaping praise on virtual tradeshows and virtual job fairs, or swooning over streaming a live webcast, it is no secret that the Lighthouse team is super passionate about virtual engagement.  But, let’s be real for a second….do you mind?  The road to successful virtual events isn’t always paved in gold.  It’s not always skittles and rainbows over here, people. Things happen….unexpected things!  How your virtual events partner handles and solves those issues is what will ultimately determine if your big event is a success or a dud.  That is what separates Lighthouse from our competitors and that is what we’re going to talk about in this blog post today!

Imagine for a moment that you are only minutes away from the start of your live-streamed webcast event.  All the pieces are in place.  The cameras are setup to capture the host’s presentation and deliver it virtually to the world.  The attendees from around the globe are starting to connect to the webcast platform and are excited for the event.  You’ve crossed your T’s and dotted your i’s, double and triple checked all aspects of the presentation.  And then it happens….you get word at the last minute that five slides in the PowerPoint deck your host is presenting need to be swapped out because critical information has changed at the last minute.  You’re probably thinking, “what are the chances?”.  Unfortunately, this happens….and it happens quite a bit!  This is where the Lighthouse Event Team, aka our “White Glove” team, springs into action.  They’re going to swoop in, update the slides in the deck, make sure any transitions or effects are in place, confirm all updates are accurate, and stay on schedule to start on time.  This is pro stuff right here!  These are the unsung heroes of live virtual events.  The Lighthouse Event Team is the Scottie Pippen to your Michael Jordan host.  Without this last minute fix the event would either have not started on time, been rescheduled, or presented inaccurate information.  Any of those scenarios are what nightmares are made of!

Maybe the scenario isn’t always as “life or death” as the example above.  Imagine you have been hosting a virtual tradeshow for the past six weeks and things have been going great.  It seems like everyday you are getting more and exhibitors that want to purchase a booth within your environment so they can interact with your attendees.  Speaking of attendees, your recent reporting shows that the number of new and repeat visitors is exploding week over week.  Your virtual tradeshow is officially a destination for people in your industry.  This is great!  And then it happens…..dun dun dun!  A major worldwide event has taken place within your industry.  This can be anything….a stock market event, a manufacturing acquisition, anything!  The point is whatever just happened is going to be HUGE for your exhibitors, visitors, and just about anyone else associated with your industry.  If your virtual tradeshow is the destination for customers to engage with industry pro’s and thought leadership gurus then it’s about to get real.  Enter the Lighthouse Event Team.  They can quickly work with booth owners to set up impromptu virtual chat rooms, live webcast meetings, or live-stream a broadcast from the Main Conference Hall.  This allows the top industry professionals who are exhibitors at your virtual tradeshow to communicate and engage with customers and colleagues in real-time during a major industry event.  The ability to do this on the fly with such short notice is critical and only possible with the White Glove team from Lighthouse.

While it’s natural to avoid thinking about the things that can go wrong during your important events, it is always critical to plan for the worst or the unexpected.  Because when it goes down….you have to be prepared.  And that’s why Lighthouse is the gold standard for event support and service.  Our Client Success Team works seamlessly with our Event (aka White Glove) Team to make sure you are covered for anything that may come up during your biggest moments!   If you’ve ever had an issue with an event before and you’d like to share it with us, add it to the comments below!

To learn more about Virtual Events with Lighthouse

About Jackson Gonda

Jackson Gonda is the Client Success Manager at Lighthouse Conferencing and specializes in doing whatever needs to be done to make sure Lighthouse clients are happy and have a giant smile on their face. When Jackson is not spreading Lighthouse cheer and love for all the world you will probably find him on the soccer field either playing or coaching his son's travel team, mountain bike riding with his best girl and two kids or at the beach getting a sunburn.

View All Posts
Jackson Gonda is the Client Success Manager at Lighthouse Conferencing and specializes in doing whatever needs to be done to make sure Lighthouse clients are happy and have a giant smile on their face. When Jackson is not spreading Lighthouse cheer and love for all the world you will probably find him on the soccer field either playing or coaching his son's travel team, mountain bike riding with his best girl and two kids or at the beach getting a sunburn.

Leave a Reply

Your email address will not be published. Required fields are marked *

− five = five

This site uses Akismet to reduce spam. Learn how your comment data is processed.