Planning Virtual Event

The Lighthouse Conferencing team takes preparation very seriously.  Whether you are hosting a global webcast or a daily sales meeting, we want to make sure that you are prepared to use the collaboration platform you partner with us for correctly.  But this is not just a one way street.  It is important that our clients look at us as partners and share as much information as possible with our teams to ensure a successful virtual event.  If you recall, I wrote a quick overview of things we will be discussing as it relates to virtual events and what we would be publishing over the following few weeks so you all can make sense of all these options out there.  One of those topics was “top 5 questions you should ask”.  Our good friend Jackson covers some of these in this post.  I wanted to continue with this idea, since we all know that there are WAY more than 5 questions that need to be asked when determining who is the partner that meets your needs.

Requesting Information from a Partner

Ah, the great RFI/RFP/RFQ process.  We love it.  We actually generated a sort of “Mock RFI” recently for webcasts because of how important we think it is to go through the process of finding the right partner (if you are interested in seeing it please send us an email at sales@lighthouseconferencing.com).  And we don’t just mean that it is the group that meets a list of technical needs.  We like to look at every aspect of the partnership.

I always tend to think this process should be a lot easier than it is.  I don’t know why other companies are not ready to put their best foot forward when it comes to engaging with potential clients.  But I know better at this point.  I encourage each and every one of you to be thorough when reviewing potential partners and requesting everything you can think of.  If a vendor is hesitant, do you really want to work with them?

If you have read any of our posts you probably realize by now that we are not your typical partner.  We approach things a little differently.  We tend to try and understand what you are trying accomplish with your virtual event before we ever send out product and service recommendations.  We want to talk to you!  It’s what we do, we collaborate on solutions.  We are obnoxiously proud of the value we provide, both with our technology and our people, and we want to show you!

Product Demonstrations

Product demos…this one I love a little bit less.  Obviously we know that you want to make sure the services and the teams you are looking to work with are capable and meet your needs.  But what I don’t like is the “Hi, how are you..DEMO” process that we see all too often.  What is the “Hi, how are you..DEMO” process?  Well, this is when you reach out to learn more about a company and the first thing they do is say “let’s show the platform”.  Well, now wait a second.  I have not told you what I want to do with my virtual event and you already have a solution for me?  That seems a little backwards, right?

We all have had this happen to us before, and we all know why it happens.  I don’t need to go into the dirty details.  What frustrates us, however, is how often prospects just want to dive into the demo because they are conditioned to do that!  We encourage you to ask us any and all questions.  We might even be able to help you on what questions to ask based on your goals in the future.  We might not be the best partner for your virtual event but you will learn something when talking to someone on the team at Lighthouse.

Picking Your Partner

So here is the final step, picking the partner for your virtual event.  I don’t have a ton to add here.  If you honestly asked all the questions you needed to ask, felt your potential partner simultaneously listened and educated you, and provided you with the right solution, not just the right product, then you probably ended up with the right partner.

One thing I will say is that I know Lighthouse is not always the best choice.  We are realistic and know that sometimes our focus is not going to match a prospect’s.  We will, in all instances, provide you will all the insight we can on why we would be a great partner for virtual event needs.  We will be transparent in our processes.  We focus on premium solutions that focus on taking your big idea to the next level.  You will learn something when you talk to someone from Lighthouse Conferencing.  We hope to hear from you soon!

Interested in learning how a Virtual Event really works?  Call Lighthouse!

About Morgan Will

Morgan Will is the Director of Operations at Lighthouse Conferencing. He is passionate about improving the inner workings of companies and making sure that life is a breeze for Lighthouse clients. He is a huge University of Colorado fan (which has aged him terribly over the last few years) and once sat next to John Elway at Elway's Steakhouse! He loves the snow and mountains, trying every new restaurant he can find, and ridiculous movie quotes.

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Morgan Will is the Director of Operations at Lighthouse Conferencing. He is passionate about improving the inner workings of companies and making sure that life is a breeze for Lighthouse clients. He is a huge University of Colorado fan (which has aged him terribly over the last few years) and once sat next to John Elway at Elway's Steakhouse! He loves the snow and mountains, trying every new restaurant he can find, and ridiculous movie quotes.

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