Our CEO, Marc Gutman, has a little bit of a background in the entertainment industry. So, when he sends over an article that touches on virtual environments and entertainment like this one, I just had to read it! Check out this New York Times article which takes a look at a few of the uses for virtual technologies in the documentary, “storytelling” space.
Reading through these three stories and experiences made a huge impact on me. Over the last few weeks I have been writing and really focusing on the business applications of virtual reality, virtual engagements, and how to create an experience for your attendees. I also made a quick reference to that pretty crappy movie from the 90’s (it was Lawnmower Man). I did not think of the real impact that artists and visionaries like the individuals in the article could have using virtual reality. Just really…cool. Also, really inspiring.
Creating an immersive and engaging experience for people is really what we are talking about here. Whether the focus is showing the plains life of the American Bison, or allowing a potential applicant to get a “feel” for what your corporate culture is all about, Virtual Environments create the kind of “being there” experience that individuals with a message are looking to create.
I do want to point out that I understand the messages and stories these artists are creating are a bit different than a virtual job fair, recruiting event, or tradeshow. In fact, I could see someone getting rather annoyed that I am using these types of movies to make a point that Virtual Environments are great for businesses as well as storytelling. But here is the thing…experiences matter when telling a story. Engagement with your audience matters, and businesses work very hard to translate the true, exciting story behind their business. It’s only fair that they use the best platform possible to tell that story to people who are interested in learning more about it.
I am really looking forward to not only the technological advances that are going to happen around Virtual Reality, but also how creative people, both in the entertainment and business worlds, will begin to incorporate this technology into their storytelling. Engaging the audience in a theater in Park City can be as easy as offering the “wow” experience to a potential customer in a Virtual Environment from Lighthouse Conferencing. This is an instance where the only limit is your imagination!
Experiences and engagement matter! Learn more about the Virtual World with Lighthouse!
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