Dollar More Virtual Events

I recently came across a blog post that really hit home with me.  You know the kind I’m talking about….where you repeatedly say “yes” to yourself from beginning to end.  The title was “A dollar more (vs. a dollar less)” and the author used two rival transportation network companies, Uber and Lyft, as examples.  Both are peddling the same commodity, but with two very different approaches and philosophies.

We all know Uber has pretty much had this industry on lock.  I mean….they invented it, right?  We also know that Uber is the cheapest!  And on the surface that may sound like the most desirable, but consider what Seth Godin is saying about the position Lyft is taking as they try to unseat the King of this cut-throat, fare-chopping industry:

But what happens if Lyft decides to race to the top instead?  What if they say, “we’re always a dollar more than Uber”?  And then they spend that dollar, all of it, on the drivers.  What kind of person buys the cheap ride, the ride with the stressed-out angry drivers?

Oh. My. Gawd….yes!  This is the exact same philosophy we have at Lighthouse!  We never claim to be the cheapest on the block, but we do hang our hats on being the best. This is how we have built an invaluable reputation as being the “go-to partner” for the biggest and most important virtual events!

It was a beautiful moment when the Lighthouse leadership team made the difficult decision to “buck the trend” and no longer play that awful game of undercutting the competition to win business.  Instead, we knew there had to be a better way.  A way to create our own niche and carve out an area of the collaboration universe for just us. This meant focusing on becoming experts in virtual events. Imagine this….to be the partner who charged a dollar more, but provided an unmatched experience because we invested that dollar in our people and our culture.  And that’s exactly what we did!

Today we have the luxury of getting out of bed every morning knowing that our people and our clients are all on the same page.  Knowing that our core values are aligned with those of our cherished clients, and we all care about the same thing….the experience!  I can’t remember the last time I was “beat up” on the phone with a client who was threatening to leave us if we didn’t cut their audio conferencing rate by a fraction of a penny.  No….today is a much brighter day than that.

One of our core values is “just good enough pisses us off”.  And while that may sound a little crass, think about the culture you can build by spending “a dollar more” on your most important assets, your people, that live and breathe this mantra.  It is that outlook that not only keeps new clients coming through the Lighthouse doors everyday, but more importantly, makes them stay with us.  If you’ve had a great Lighthouse experience that you’d like to share with the world please leave a comment below.

To make a new memory and give Lighthouse a try for your virtual events

About Jackson Gonda

Jackson Gonda is the Client Success Manager at Lighthouse Conferencing and specializes in doing whatever needs to be done to make sure Lighthouse clients are happy and have a giant smile on their face. When Jackson is not spreading Lighthouse cheer and love for all the world you will probably find him on the soccer field either playing or coaching his son's travel team, mountain bike riding with his best girl and two kids or at the beach getting a sunburn.

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Jackson Gonda is the Client Success Manager at Lighthouse Conferencing and specializes in doing whatever needs to be done to make sure Lighthouse clients are happy and have a giant smile on their face. When Jackson is not spreading Lighthouse cheer and love for all the world you will probably find him on the soccer field either playing or coaching his son's travel team, mountain bike riding with his best girl and two kids or at the beach getting a sunburn.

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