It really is surprising how many people are not ready to host their event. We have been writing a lot of posts lately about virtual events and what you need to do to ensure the event runs smoothly. We like to focus on being prepared and ready. The one thing we know is that our clients know THEIR content. They are experts in topics like retirement benefits, self-driving cars, and the state of global manufacturing. They work tirelessly to make sure their big ideas are dialed-in and ready to go. And we love them for it. Our clients are usually very aware of the role the virtual event they are hosting plays in the grand scheme of things. But, I am shocked at how many other folks out there are content with “just good enough” when it comes to virtual events. I like to think this is because we have educated our clients so well about what is available to them. The reality is, we also have awesome, forward-thinking clients who really focus on premium solutions for their big ideas and important messages.
Lighthouse wants to focus on helping our client’s become “dialed-in” for their calls. This is a strange phrase to use in the collaboration world. Yes, we want to make sure you can dial-in to your call or event. Yes, we want to make sure you are able to collaborate. And yes, I am sure you all know what I am really talking about when I say “dialed-in”. We mean ready! We mean focused on your content and message, more than being focused on the platform you have chose to bring your big ideas to the world. We mean comfortable with the pre-event planning we have worked together on to ensure success, as I wrote about here.
It seems strange to me that we need to keep focusing on this topic. Maybe it’s just me, but I tend to think that after all the work a company has put into crafting a message that they would want to be as dialed-in as possible in not only how the presentation is going to go, but how that presentation is going to reach the intended audience. Also, I would think that perception is important in these virtual events. We wrote previously about how we love tools like WebEx and GoToMeeting. They work great, but we also wrote about how we are dramatically different than those tools. Our CEO made a great point about the differences, and really outlined what we do differently. I think it is an extremely important and relevant point, because in my mind, it does tie back to perception of the event. If I am getting ready to hear about the global changes to my organization, a new product that could disrupt the automotive industry, or a message from a well respected thought leader, I actually get a little bummed when I see the call is hosted by GoToMeeting or WebEx. Using these platforms just seems as if they’re “going through the motions”.
Getting ready for a company-changing moment is important! The Lighthouse team tends to not want to leave anything to chance when we have internal meetings like this. We make sure we test and test again. And depending on scope, we make sure we have the right solution in place. Our clients do the same. They are obsessive. They know that once all is said and done, these virtual events must run smoothly without any issues. They require support. They actually desire support. They know that the Lighthouse team is just as nervous as they are about the message and that we double and triple check everything when it comes to these events.
Being dialed-in for a virtual event is not an easy task. Just because there is a SaaS license floating around a company for some web conferencing and audio tool does not mean you have the platform that ensures your big idea will reach the world effectively. I am sure some of you have had an issue with your desktop web-conferencing tool that you get access to on the first day of your job. Let us know about it in the comments section below. The team at Lighthouse Conferencing is always available to talk through your needs, and understand the impact of your messages conveyed through a virtual event. We are here to make sure that you have a partner who knows what it means to be “dialed-in”. We are actually excited about it!
Ready to get your Virtual Event Dialed-In? Give Lighthouse a call!
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