We Have to Know Where We’ve Been to Know Where We’re Headed

I don’t know what it is about impending birthdays that makes me so reflective, but that’s exactly what I have going on right now! I think back to when I started working for a cool upstart company called Raindance.  Audio and web conferencing were not commonplace.  I remember the first time I saw these technologies and I was amazed – I had never fathomed that you could seamlessly connect up to 125 callers from all over the world on one phone call anytime you wanted – all for the bargain rate of $0.27 a minute!  If audio conferencing was amazing, web conferencing was pure magic.  Although it was magic that we crossed our fingers every time we used it in hopes it wouldn’t crash, when it did work its power was evident.  Show anything on your own computer to anyone else anywhere on the globe (sometimes over dial up). My jaw was on the floor every time I held a meeting. It was always new and fascinating.

Fast forward to today.  Much has changed in our world.  Broadband connectivity is the norm.  About half of our workforce works from home or from remote locations.  Every company in the world expects its workers to do more with less.  Conferencing and online webinar platforms have become the norm. They are no longer relegated to the early adopters and experimental magicians of yesteryear.

 The Collaboration Conundrum

However with this new ubiquity of online collaboration a new by-product has been created.  We’re starting to refer to this as the Collaboration Conundrum. Over the years, due to the decentralized nature of the collaboration buying process organizations are finding that they are involved in fragmented relationships with as many collaboration partners as they have departments.  Sales has their own web conferencing tool. Marketing is using another.  HR and Corporate Communications have a legacy partner for broadcast messaging and training.  IT has deployed a specific audio conferencing solution and so on.  In addition, like any organization employee turnover has left many companies with legacy conferencing services they don’t remember buying or have no idea they are buying. We’re helping clients find thousands of dollars in monthly web conferencing licenses they aren’t even using! When asked they don’t know who signed the contract or when.  We refer to these “lost services” as conferencing blind spots.

collabPlan

Take Control of Your Audio and Video Conferencing

With all the changes in our industry and online meeting tools we are refocusing our efforts on helping customers get their arms around their services. We will be leading the conversation on new ways to take back control of your conferencing and collaboration strategy.  In the coming months we will be talking about:

1.     How to architect and create a customized collaboration plan for your business.

2.     How to regain control of your collaboration and video conferencing service.

3.     How to “right size” or decrease your conferencing services when appropriate.

4.     How to select the ideal conferencing and collaboration provider.

 Need help streamlining your current solutions or interested in setting up an account? Just give us a call at 877-234-3433 or send us an email. We’re here to help.

Also, stay in touch with us on social media and learn about new blog posts, upcoming events, online collaboration best practices, and much more. Join us on Facebook, Twitter, and LinkedIn.

About Marc Gutman

Marc Gutman is the Chief Events Officer at Lighthouse Conferencing. He has over ten years of experience in Conferencing and Collaboration services and is dedicated to Lighthouse's mission of being a different kind of conferencing company. When not sharing his passion for remote meetings and collaboration you can find Marc enjoying time with his wife and three small children, cycling, snowboarding, kiteboarding, playing golf and generally enjoying the outdoors of Colorado. Find Marc on and LinkedIn.

View All Posts
Marc Gutman is the Chief Events Officer at Lighthouse Conferencing. He has over ten years of experience in Conferencing and Collaboration services and is dedicated to Lighthouse's mission of being a different kind of conferencing company. When not sharing his passion for remote meetings and collaboration you can find Marc enjoying time with his wife and three small children, cycling, snowboarding, kiteboarding, playing golf and generally enjoying the outdoors of Colorado. Find Marc on and LinkedIn.

Leave a Reply

Your email address will not be published. Required fields are marked *

sixty five − = sixty one

This site uses Akismet to reduce spam. Learn how your comment data is processed.