In the first two blog posts of this series, we figured out WHY a company needs an operator assisted conference call, and also how to go about finding the right partner to successfully execute the call event. Now the question is WHO needs an operator assisted conference call?
Surely it isn’t necessary for every person that needs to host a conference call to need an op assist platform, right? That is very true….not all hosts need their conference calls to be of the op assist variety, however, there are a number of professionals across very different business sectors that have realized that the operator assisted platform is something they can’t live without. In this post we’re going to talk about who those enlightened people typically are…and you might even see some similarities between their objectives and yours.
Before we jump in with both feet about who the typical op assist user is, let’s look at a quick snapshot of this person’s process as they decide whether or not they’re going with an operator assisted call this time around. “Is this an important ‘can’t miss’ call?” Check. “Do we have a fairly large attendee list we’re expecting?” Check. “Is a recording, transcription and Q&A needed this time around?” Check. There you have it….our conferencing pro just determined that she (we’ll go with “she” to keep things simple…don’t be mad fellas) is going the op assist route for this meeting that the boss wants scheduled. Next, she reaches out to her Sales & Account Manager at Lighthouse Conferencing (that would be me) to discuss the deets for this event. Behind the scenes some conferencing magic and wizardry is performed and before she knows it her call is set up and her reservation is in her inbox ready to distribute. Well that was easy.
Now, who is this conferencing pro? Who is this master meeting guru that gets praised week after week for pulling off these seemingly impossible calls without a hitch? This may come as a surprise, but the spectrum is wide for what your typical operator assisted user looks like. Let’s take a closer look at who they are:
Investor Relations Professionals
If there was ever a “can’t miss” conference call situation it would be a “Quarterly Earnings” call. These IR calls are often high level executives presenting their firm’s earnings results to investors with much at stake….so there’s no room for mishaps. At Lighthouse Conferencing, when working with IR professionals to set up these important events we are often working directly with the VP of Operations, Sr. Treasury Manager, or sometimes the CFO herself.
When Associations or other Non-Profit Organizations utilize the operator assisted conference call platform it is often the Executive Director that we work closely with from beginning to end. Whether these are monthly classes attended by association members, continuing education seminars, or board members having their weekly meeting it is usually the Executive Director that goes to great lengths to make sure everything is set up perfectly for a successful meeting.
Have you ever tried to pitch a client’s product on a reservationless conference call? Has your PR firm ever used a reservationless platform to run Kim Kardashian’s radio press tour? Neither has any other PR firm that needed to get it right. Radio tours, press tours, product launches, event announcements….they all have the same thing in common….PR firms trust operator assisted event conferencing with their PR lives because it simply works. Don’t get on Kim K’s bad side because of static on your line….no one wants that kind of trouble! Senior VP’s and Account Directors are the contacts that we work with the most in setting up these high stakes call events. They know there’s no messing around and they only get one shot so they go with the best.
Depending on the size of the company the HR department may have quite a task at hand when communicating with it’s employees. Sometimes email just won’t do…so whether it’s open enrollment for insurance again or the company will be doubling everyone’s paid time off (we can all dream can’t we?), an operator assisted conference call is the easiest, cleanest and most professional way to handle those important internal announcements. More often than not it is the Executive Vice President that wants hands on coordination to execute this call.
Many times events run by pension funds often include a webcast so the presenters can show their attendees what they’re talking about as well. Charts, graphs, videos….it all works great in collaboration with an operator assisted conference call. We typically work with the Employer Communication Specialist or the Telecommunication Specialist in setting up these very detailed op assist webcast events.
Probably the folks we work with the most. These Executive Administrative Assistants have been given a directive from their C(fill in the blank)O….”set up this call with 8 speakers, 200 participants, 23 dial outs, every bell & whistle in the book with a TBD date, TBD time and unknown duration….oh, and make sure it’s perfect!”. That’s when they give Lighthouse a call and together we knock it out of the park. The superstar Admin gets praised for, yet another, job well done and everyone goes home happy.
Needless to say, the above group of operator assisted conference call users varies quite a bit. Not only by industry, but by title as well. However, one common theme remains….they all have the need to pull off complicated conference call events that have to go well. And they all trust Lighthouse Conferencing to make that happen. To learn more about the killer conference calls we help the people above plan and execute click here. We want to show you how it’s done!
To turn blah conference calls into WOW conference calls now
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