Recently we hosted a webinar aimed at helping IT and Procurement professionals get a handle on an ever growing problem - out of control conferencing and collaboration services across their organization. In the webinar we discussed: The Current Small to Medium Enterprise Landscape Organizations with many global locations Many locations…

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So you did it.  You hosted a webinar.  Good for you. What happened?  Did you get the massive leads and ROI you dreamed of or did you leave the webinar scratching your head and asking yourself “why did I have so few attendees?” or “Why are my online lead generation…

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 I was talking to a prospective client yesterday about their use of web conferencing and webinars. Like a lot of people we talk to they were very unhappy with the attendance, leads, and ROI from their webinar efforts.  So, as I normally do, I asked them to review their last…

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If you're like 99.99% of everyone else out there your meetings are terrible.  They're boring, pointless, and ineffective.  There, I said it.  And if you take an honest look in the mirror you know it's true. Part of the reason meetings today are so bad is a result of poor meeting…

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I'm so fortunate that I don't deal with angry customers very often. At Lighthouse Conferencing, we really go out of our way to build real, respectful, constructive, and often times friendly relationships with our customers. In fact, we don't even refer to our customers as "customers" but use "partner" or "client".…

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Last week I was sitting in a meeting with one of our customers when the main POC, the Director of Purchasing, when the topic of their marketing team and webconferencing came up.  The customer, a very savvy and informed executive looked at me and asked "What does that guy (in…

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It's well known that the buyer-seller paradigm is constantly changing.  Salespeople come up with a new methodology, i.e. Solution Selling, that changes the sales game.  It works and instantly every sales organization regardless of product or service is putting their salespeople through a week long boot camp.  Suddenly, regardless of…

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What kind of guarantee does your collaboration provider offer?  At Lighthouse, we want you to be 100% satisfied.  Not just with the technology of your call or webinar but with every aspect of your collaboration experience.  Our guarantee is no-risk and easy to understand: If you're not 100% satisfied you…

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What?  You don't have a plan for your conferencing and collaboration services? Surprisingly, you're not alone.  Today's companies have become very adept at realizing a need for collaboration tools like audio and web conferencing.  They are very skilled at constructing RFP's, spreadsheet check-lists, evaluating providers, and ultimately procuring audio and…

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Is webconferencing really better than face-to-face or in person meetings? It's a question I get asked on almost a daily basis.  As someone who makes his living selling the remote meeting, I'm about to say the unthinkable: In most situations I've witnessed, not only is webconferencing not better than an in-person meeting,…

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