When was the last time you spoke with your customer?  Yesterday? Last week? Last quarter?  Do you only “see” your customers during your bi-annual roadshow?  Today’s business environment is not like an episode of Mad Men in which customers only hear from you and your competitors in a planned meeting.…

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We Have to Know Where We’ve Been to Know Where We’re Headed I don’t know what it is about impending birthdays that makes me so reflective, but that’s exactly what I have going on right now! I think back to when I started working for a cool upstart company called…

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Build a Pencil Army I was talking with one of our non-profit customers the other day and asked them the secret to the incredible membership growth they were experiencing; The answer: “Build a Pencil Army”. I was confused so my client offered to explain: “Look, if I give a non-believer…

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Recently we hosted a webinar aimed at helping IT and Procurement professionals get a handle on an ever growing problem - out of control conferencing and collaboration services across their organization. In the webinar we discussed: The Current Small to Medium Enterprise Landscape Organizations with many global locations Many locations…

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It Only Has to be Painful Once: Stop Harassment in its Tracks. Let’s face it, nobody likes to attend HR training and compliance sessions - including you.  You’ve got way too many responsibilities - recruiting top talent, open enrollement, dealing with personnel issues, compensation and benefits packages, organizational planning, the…

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Out of sight, out of mind -- It’s probably a non-profit or association’s number one enemy. In today’s business environment, the daily challenges faced by any association or non-profit are compounded by the complexities of the digital medium in which we operate. Our footprint is inevitably washed away by the…

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Have you ever tried to rollout training either internally to your own salesforce or externally to your customers? It's really hard isn't it?  How about training your indirect salesforce? It can be like pushing a rope! Training is one of our most critical components to consistent messaging and salesrep performance.…

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Read the interview on the CO+AMA site HERE We love our sponsors!   Here’s the next interview in our series about businesses that support the Colorado AMA … Meet Marc Gutman with Lighthouse Conferencing: AMA: Hi Marc. Why did you join the Colorado AMA? Marc: It just felt like chocolate and peanut…

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One of the most over-used cliches in the conferencing/collaboration world is "we're technology agnostic....".  I cringe whenever I hear our competition or one of our own meeting consultants use this phrase.  When someone says "We're technology agnostic!", what they are really saying is "hey look, we carry seven different web/audio/video (insert service…

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The tax credit of $5000 announced by President Obama for each “net” new hire in 2010 promises to help SMBs expand with new employees. (The term “net employees” refers to additions to an SMB staff, not employees hired to replace employees that left the company). While the tax credit helps…

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