“I Already Have a Conferencing Provider.”
Our team here at Lighthouse hears this rebuttal on a regular basis. While most people would be rattled or phased our team gets excited when they hear this. Why?
We’re not really a conferencing provider.
A conferencing provider hawks low cost audio and web conferencing products. It’s primarily a transactional relationship. A client buys services and the conferencing provider delivers. Support is minimal and there’s an expectation that the client knows how to use the tools to achieve their desired result. A good metaphor is Home Depot. If I’m tiling my floor at home I can walk into Home Depot and get a great price on tile, a tile saw, and other raw materials. However, the expectation is that I know how to use everything I’m purchasing. And frankly, no one really cares if I do or don’t. They’ll sell it to me, gladly accept my money, and turn a profit. That’s what they do and it’s a good business.
Low cost audio and web conferencing products are used much like the way they are bought. Most are used for quick, transaction type meetings. Budget review, check. Expense review, check. Weekly pipeline meeting, check. These are the types of meetings that are on calendars to check a box. To fulfill a process. To say we’ve done our job. In reality these types of meetings are defensive — so no one can say we didn’t do our work. Kind of lame actually.
We are a virtual events communication & collaboration partner.
A virtual events communication & collaboration partner, like Lighthouse Conferencing, is much different. Our relationships are based on long term goals and outcomes. Think of us more of a consultancy and creative agency combined.
Going back to our metaphor we are much more like a General Contractor, Designer, and Architect all wrapped up into one. If I could use one word to describe our company and our clients it would be “Aspirational”. Our purpose for being as a company is to change the world one big idea at a time. Our clients come to us looking for help in communicating their biggest ideas. Much like I would build a vision in my head of my perfect dream house there’s no way I can realize this vision without a professional team (General Contractor, Designer, and Architect) that not only understands my stated vision, but everything else about me. What makes me tick. My goals beyond our building project. My stated life values. Because if my team understands all of this, then they’re going to deliver my vision.
It’s a tricky, labor intensive business. A virtual event collaboration partner needs to listen. We need to slow things down and take time. Time as they say is money. But it’s what we want to do. It’s what gets us out of bed in the morning. We experimented in the past with being a “conferencing provider”. Know what? It stinks. It’s no fun. We don’t get to work deeply with clients. We don’t get to hear their dreams for their business. We aren’t invested and neither are our clients. It’s just too transactional.
I think one of my favorite things to hear from a client might be “You’re going to think I’m crazy but I had this idea….”
I love this! Clients thinking big. Clients with vision. Clients that aspire to be great, not just good enough.
So if you already have a conferencing provider. Good. Everyone needs one. But what you really need to ask yourself is do you have a virtual events and collaboration partner. Because when you do, this is what moves the needle. This is what makes work fun again. This is what changes the world.
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- Video or audio? Live or part-recorded? Time for a teleconference tune-up – IR Magazine - September 1, 2016
- How Does Lighthouse Conferencing Make Your Big Ideas Shine? - May 16, 2016
- The Secret to Big Ideas - May 12, 2016
- Why It’s Great that You Already Have a Conferencing Provider - May 4, 2016
- Why We Love to Hear That You Already Have Citrix GoToMeeting - May 4, 2016
- Building a Virtual Event is Like Building a House - April 11, 2016
- Team Collaboration: Reducing “Noise” in Your Company Inbox - April 4, 2016
- Tips for a successful earnings call - January 11, 2016
- Say Goodbye to Bad Meetings - January 8, 2016