conversationsmatterWhen was the last time you spoke with your customer?  Yesterday? Last week? Last quarter?  Do you only “see” your customers during your bi-annual roadshow?  Today’s business environment is not like an episode of Mad Men in which customers only hear from you and your competitors in a planned meeting.

A lot has changed and your customers are being bombarded and aggressed by your competition on a daily basis.  Capturing your customer’s mindshare, keeping the conversation going, is more important than ever. Here are 3 tips for connecting with customers and staying top of mind:

Get Face to Face without Leaving the Office

Sure, traveling to see a customer is great and is never going to stop. However, supplement travel with a desktop video conferencing service, also known as desktop telepresence. Phone calls are inefficient due to the lack of accountability. No one, including you, is paying attention. You’re multi-tasking, answering emails, working on expense reports, etc. With video conferencing you’re present, engaged, and actually connecting at a personal level with the customer on the other end. All for a fraction of what it would cost to jump on a plane.

Become a Thought Leader and Give Something of Value Between Sales

The customer relationship is a lot like a romance. We’re all focused and attentive at the beginning and when we finally get what we want we cool off a bit. Don’t become stale in the eyes of your customers. Webinar hosting – seminars delivered over the internet – are a great way to keep the spice in your customer relationship, as noted in the CIO article “14 Proven Ways to Connect With Customers”. Invite a well-known speaker in your industry to present on a topic your customers want to hear, elaborate on your solutions and services, but make sure you’re inviting your customers to something they want to attend, it’s about them not you.

Capture Their Mindshare at a 24/7/365 Trade Show

Virtual trade shows or virtual environments are becoming extremely popular. Imagine your traditional tradeshow environment with expo hall, specialty booths, giveaways, educational sessions and much more all online. The benefits are many – virtual trade shows cost a fraction of physical trade show, they are available to your customers 24 hours a day, 7 days a week, 365 days a year. The amount of data collected in a virtual environment is staggering and will help you create more leads, nurture them in your funnel, and close more sales. A virtual trade show also allows you to stand out from your competitors. Use your virtual trade show to deliver a video welcome message from your CEO, get more in depth about your products and services, or serve as a training and learning center.

For more information on online meeting and webcasting services or to sign up for a free trial to see first hand how these solutions can work for you, contact us at 1-877-234-3433.

Also, a great way to stay in touch with us or to learn about upcoming events, news, and much more is to follow us on Twitter.

About Marc Gutman

Marc Gutman is the Chief Events Officer at Lighthouse Conferencing. He has over ten years of experience in Conferencing and Collaboration services and is dedicated to Lighthouse's mission of being a different kind of conferencing company. When not sharing his passion for remote meetings and collaboration you can find Marc enjoying time with his wife and three small children, cycling, snowboarding, kiteboarding, playing golf and generally enjoying the outdoors of Colorado. Find Marc on and LinkedIn.

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Marc Gutman is the Chief Events Officer at Lighthouse Conferencing. He has over ten years of experience in Conferencing and Collaboration services and is dedicated to Lighthouse's mission of being a different kind of conferencing company. When not sharing his passion for remote meetings and collaboration you can find Marc enjoying time with his wife and three small children, cycling, snowboarding, kiteboarding, playing golf and generally enjoying the outdoors of Colorado. Find Marc on and LinkedIn.

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