We’ve all had that feeling. You know the one I’m talking about. That RUSH of adrenaline when something epic happens….it’s like no other feeling in the world. Some people jump off buildings to get it. As a matter of fact, our CEO jumps out of helicopters at the top of the world’s highest mountains and snowboards down to get that feeling. But I want to talk about the people that get that feeling at work….when the huge client event they’ve been working on for weeks, even months, is a major success. Those are the Public Relations peeps….and we get the same feeling they do because we’re right there next to them!
Lighthouse has been a strategic partner for many Public Relations firms, both large and small, for years because we understand what’s important to them and their clients and we get the big picture. We are comfortable within this unique culture because our entire team has extensive experience working with Public Relations firms. So what is it that Lighthouse does that makes us such a key partner? Glad you asked! We help Public Relations firms bring cutting edge communication solutions to their clients, which allows their most important messages and big ideas to be communicated to the world. We are not a conferencing company, and we are not a marketing firm. Instead we sit uniquely in between which is why our clients find our partnership so valuable. Here’s why…..
We Get The Big Picture
Our extensive experience working with PR firms has given us invaluable insight into the world Public Relations pro’s live in. We know you are always on the lookout for new ideas and fresh ways to bring value to your clients. And we know that ultimately you want to help them get more press and drive business results. Helping your clients communicate their most important ideas and messages to the world to shape public perception is where we thrive. We love the challenge of organizing communication channels for product launches, executing a complicated satellite media tour, or a killer interactive webcast for your client’s next big idea.
We Have The Tools
Gone are the days when a simple conference call was all that was needed for ABC Company to announce the launch of their latest product. The bar has been raised time and again and we’re now at the point where a company’s product launch, or big announcement, is a virtual event. “Engagement” is the buzzword for 2016 and the growing need for companies to collaborate and engage their audiences virtually has become the hot topic. Lighthouse has embraced that trend by upping our game in the world of virtual engagement conferencing (VEC) and interactive webcasting. Virtual Tradeshows, Virtual Job Fairs, Virtual Webcasts….this is the way of the future, and the future is here. Companies are now able to connect and interact with customers, clients, prospects, etc. like never before thanks to VEC. Just imagine….a virtual world that has been completely customized and branded by a company so that every contact, every touch, every experience a customer has is exactly how you intended it to be. Imagine being able to track and get reporting on every click of the mouse they make, or every webcast they watch….even what information they download in your virtual event. THAT is what’s happening out there now….and that’s why Lighthouse is leading the charge in the VEC space.
We at Lighthouse did not just coincidentally happen to fall into the world of virtual engagement conferencing for Public Relations firms. Rather, a very keen eye and attention to emerging trends by our leadership team over the past few years has led us to where we are. You may be saying to yourself, “we already have a vendor in place for our clients’ conference call announcements”. That’s great, but I strongly encourage you to reach out to us because we don’t want to be your vendor for anything. We want to be your partner for the next big thing….taking your most valued assets, your clients….to the next level!
To transform your client’s next announcement into a true event
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