What?  You don’t have a plan for your conferencing and collaboration services?

Surprisingly, you’re not alone.  Today’s companies have become very adept at realizing a need for collaboration tools like audio and web conferencing.  They are very skilled at constructing RFP’s, spreadsheet check-lists, evaluating providers, and ultimately procuring audio and web services.

Now what?

Most organizations provision their user base with audio and web conferencing accounts and turn them loose.  When I ask executive management “So what’s the plan?” or “What do you hope to accomplish with these services?” I either get a shrug or “increase efficiency” as a response.

Logical next question from me is “How do you know you’re increasing efficiency (or reducing travel expense while maintaining a high close ratio or delivering quality leads, fill in the blank for your collaboration expectations)” then the response is typically a shrug.

Why all the shrugs and “I don’t knows”?

Simple – no plan.

It’s a classic case of an organization prescribing a cure before they know what they want to fix.  You don’t walk into the doctor’s office to her saying “I prescribe Penicillin, now tell me what’s wrong”, so why do you spend thousands of dollars on conferencing services without knowing why?

The first step is to think about what you’re trying to accomplish. What problem are you trying to fix?  How are you going to measure improvement and efficiency with audio and web conferencing?

Once you have a webconferencing plan, there’s no limit to what can be accomplished with today’s collaboration tools and services.

About Marc Gutman

Marc Gutman is the Chief Events Officer at Lighthouse Conferencing. He has over ten years of experience in Conferencing and Collaboration services and is dedicated to Lighthouse's mission of being a different kind of conferencing company. When not sharing his passion for remote meetings and collaboration you can find Marc enjoying time with his wife and three small children, cycling, snowboarding, kiteboarding, playing golf and generally enjoying the outdoors of Colorado. Find Marc on and LinkedIn.

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Marc Gutman is the Chief Events Officer at Lighthouse Conferencing. He has over ten years of experience in Conferencing and Collaboration services and is dedicated to Lighthouse's mission of being a different kind of conferencing company. When not sharing his passion for remote meetings and collaboration you can find Marc enjoying time with his wife and three small children, cycling, snowboarding, kiteboarding, playing golf and generally enjoying the outdoors of Colorado. Find Marc on and LinkedIn.

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