Out of sight, out of mind — It’s probably a non-profit or association’s number one enemy. In today’s business environment, the daily challenges faced by any association or non-profit are compounded by the complexities of the digital medium in which we operate. Our footprint is inevitably washed away by the relentless wave of information overtaking our membership. Any organization must ask itself, how do we stand out above the noise? How do we avoid simply evolving into a business that is out of the sight and minds of our members. You may not realize it, but this is currently the number one issue confronting many non-profits and similar associations, and it is in the best interest of any organization to recognize it and confront it head-on.
As you well know, one key in keeping any conventional business profitable is by remaining visible to its customers. Traditional forms of marketing, while still in play, are being supplemented with tools such as social media, online lead generation, and webinar hosting to name but a few. On the other hand, a non-profit or association is faced with its own set of struggles when compared to a brick and mortar or online store, for example.
In essence, people are our product, and we must continually market ourselves to remain in front of our membership, and keep our player’s heads in the game. This is not an easy task as we have learned. We’re competing for mindshare against a constant barrage of emails, phone calls, and internet content. Let’s face it; more and more people are spending less and less time reading our websites and print materials.
There is hope however, and we’re finding that what was old is becoming new again. Our members are presently inundated with overwhelming amounts of digital media as we have shown, but thought patterns are changing, and now more personal interaction is the new norm.
Forgive the bit of sarcasm, but who would have thought that to engage with actual people would become a contemporary trend!
It’s true, but to connect in this manner with a non-profit’s or association’s membership is often not an easy task. Our membership is often spread out across the country, sometimes the world, and frequently different regional arms need to be brought together to get everyone on the same page.
The good news is that recent advances in remote audio and video conferencing are changing the way organizations are conducting business. Top non-profits and associations are now effectively collaborating with their membership on a regular basis thanks to a variety of online meeting tools available today. Audio conferencing, video teleconferencing, and secure web conferencing are bringing people together again, and users are rediscovering:
- The importance of personalized engagement
- The added value of increased membership
- Productivity improvements with enhanced and consistent messaging
But most importantly, they are keeping their A-players in the game. Are you?
Find out how you can put the latest in cutting-edge audio, video, and webcasting solutions to work for you, and stay ahead of the curve. Contact Lighthouse Conferencing today to set up a free trial, and see how you can bring people together again!
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