Issue #5: October 23, 2012
IR Magazine’s think tank recently featured our own Marc Gutman to provide insight into managing important earnings calls. Adam Piore investigates the many approaches to the all-important earnings call, and offers up tips from the pro’s on how to stage a flawless event.
‘Few events offer as great an opportunity for a catastrophic gaffe as company earnings calls. With Analysts, investors, and the media often scrutinizing every word for meaning, any stray, unplanned comment can send share prices tanking. Executives who stumble, sound overwhelmed or panic due to technical glitches can also spook investors.
“Typically we’re dealing with the health and finances of the company,’ says Marc Gutman, founder and chief meeting officer at Lighthouse Conferencing.
‘If these are not presented well, it reflects poorly on the firm. You could absolutely lose value on an unsuccessful call.”
But never fear: in recent years, IR professionals and independent companies have unveiled a whole host of techniques and products to help stage-manage the event. All of them are based on the same underlying idea: prepare, prepare, prepare.
Connect Your Sales Team!
Have you ever tried to rollout training either internally to your own salesforce or externally to your customers? It’s really hard isn’t it? How about training your indirect salesforce? It can be like pushing a rope!
Training is one of our most critical components to consistent messaging and salesrep performance. But it’s not easy. Combine that with the idea that most training programs do not work with an existing CRM tool like Salesforce.com. At Lighthouse, we’re working to change that and dramatically improve the way our customers train sales teams.
Help us Help you!!!
As we quickly approach the holiday season- we want to know what’s on your wish list! What do you love about your service with Lighthouse? Is there something you would you like to change or see more of? Help us help you!
The New Year will bring new and exciting offerings that we can’t wait to share with you! We would like to hear from you in order to best serve you in the future! Please contact us!
firstname.lastname@example.org or call 877-234-3433.
Communication is Key!
At Lighthouse Conferencing we are always looking to improve our services. We value your opinions and would love to hear from you. Please let us know if there is something you would like to see in a future “Bright Ideas” newsletter by sending reply to: Brightideas@lighthouseconferencing.com
As always please feel free to contact us at any time regarding your service with us. We look forward to hearing from you!
Lighthouse Conferencing, 300 Center Drive, Suite 205 Superior, CO 80027 ~ 877.234.3433
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