Shine Big Ideas

In a previous blog I wrote about How Ideas become Big Ideas.

That post was fairly esoteric, but it’s the truth.

And in that post, I shared clearly that:

Lighthouse Conferencing exists to guide big ideas into the light. One Big Idea at a Time.

But since that post, people have asked me, “How does this work with your solutions? How do you bring Big Ideas to light with your solutions?”

It’s a great question, and one that I’m happy to answer!

Most grandiose, world changing ideas are born with much less ambition.

They begin as a simple conversation.  Just a couple of people talking. They’re informal and happen ad hoc.  These are the types of conversations and ideas that are typically shared on our audio conferencing and web conferencing solutions.

Many of these conversations, if I’m being honest, take up space in our days.  But every now and then there’s a jolt of electricity.  A spark. And an idea worth sharing presents itself.

We’ve all heard these ideas before. We know they don’t happen every day, every year, and for some not even in a lifetime.  But when they hit, we just know it. We get excited. Our minds race and we can’t wait to tell everyone.

But how?

When our clients need to share their most important communications, their biggest ideas it’s time to step up to our Operator Assisted or Webcasting solutions.  Both are similar in that they are big broadcast solutions with a highly customizable production value.  And each has a purpose and specific use case.

Clients turn to Lighthouse Conferencing because these communications and ideas are special. They are not the everyday stuff.  They might cover a change in culture or command. They might cover a world famous CEO sharing her vision for not only the future of her company, but the world!

When sharing your idea is critical. When it’s a make a break or situation — that’s where we shine.

We relish the opportunity to help our clients share their ideas and make them bigger. If the stakes are high — well even better. Because no one ever changed the world with a low-stakes idea.

These are the types of communications events where careers are made and people’s jobs are on the line.  Each of these virtual events is like the super bowl of virtual events. Each and every one.

Operator Assisted Conferencing and Webcasting are just tools.

They are technology.  No matter how amazing they are at delivering communications they will never be the creator of conversation or the incubator of ideas. Those come from people. From our clients. From our team at Lighthouse Conferencing.

And while these tools are incredible, we’re seeing them more and more.  Audiences are becoming more discerning. It’s hard to get their attention. Most people are distracted and not easily impressed.

Simply put, audiences are not engaged.

But if you have an idea and it’s becoming bigger and it’s being shared and gaining traction then our Virtual Environment Solution might be the advantage you’re looking for.

Look, a Virtual Environment is not for everyone. It’s only for those leaders who are aspirational and have a vision.  It’s for leaders who have seen a lot of things in their careers and will never be coasting.  It’s for leaders who want to make a mark. To bring something engaging and special to their organization. It’s for leaders who know that their BIG IDEA WILL change the world — they just need a platform that will get attention and assist in sharing their idea.

All ideas start small but the best and biggest ideas can change the world when shared with the right audience.

To start sharing your BIG IDEAS

About Marc Gutman

Marc Gutman is the Chief Events Officer at Lighthouse Conferencing. He has over ten years of experience in Conferencing and Collaboration services and is dedicated to Lighthouse's mission of being a different kind of conferencing company. When not sharing his passion for remote meetings and collaboration you can find Marc enjoying time with his wife and three small children, cycling, snowboarding, kiteboarding, playing golf and generally enjoying the outdoors of Colorado. Find Marc on and LinkedIn.

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Marc Gutman is the Chief Events Officer at Lighthouse Conferencing. He has over ten years of experience in Conferencing and Collaboration services and is dedicated to Lighthouse's mission of being a different kind of conferencing company. When not sharing his passion for remote meetings and collaboration you can find Marc enjoying time with his wife and three small children, cycling, snowboarding, kiteboarding, playing golf and generally enjoying the outdoors of Colorado. Find Marc on and LinkedIn.

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