I heard a great quote from a friend of mine the other day. He was telling me about his company culture and he said “We prefer to smother people with our insufferable hipness and make them hate us because they can’t hate us”. I loved it! And then I got jealous because I did not say it. Culture is extremely important to Lighthouse. Virtual Events are a passion of ours and we are fine letting everyone know. This makes us different from a lot of conferencing companies, who pore over spreadsheets on minute usage and user additions. We focus on different things…like BIG IDEAS. We don’t treat this as a spreadsheet game. The approach we take in looking at this as being part of a bigger picture of events that help companies get their big idea out to the world. Due to this some folks out there get a little annoyed with our approach. They still love us however!
I think the thing that hits home first when talking to competitors or clients is our unique approach. We don’t ask how many people they have lined up ready to use our service. We talk about how many people we have ready to help them realize their vision. Sometimes competitors out there focus on their product. “You want to do this, you need this product”. We focus on solutions. “What is your problem?”. “How would you like solve this?”. This is how we work and how we succeed.
The one thing I want to make sure of is that you know this is not a blog ripping conferencing competitors. They have their style and we have ours. No one is saying anything is right or wrong (well, maybe they are SLIGHTLY wrong). The other side of this is our clients. We are different because everyone here has been in the spreadsheet-management type business. None us liked it. So we found something else. What we are finding now is that there is a large group of CLIENTS out there who are over spreadsheet management too! We know our style is not for everyone. Everyone knows that there are RFPs written for a reason, and someone is checking off boxes to get to the point where we they believe they made the right decision. We know that sometimes it’s about who has the lowest price, regardless of how their virtual event turns out. “Just good enough” is okay for them. I talked about some of the pains this could cause in this blog. They are not used to having partners when it comes to collaboration solutions, they want vendors. I think they will come around eventually.
Let me get back to the original quote. We want to be a different conferencing provider. We want to be customer focused and have meaningful conversations that really help learn about our client’s ideas for their virtual events. Our team wants to know what is on the line…not for US, but rather for our CLIENT. As a result, the Lighthouse Team has more fun with our customers. Have you dealt with a company like us (or more importantly, a company that looks at you as a line item)? Let us know in the comment section below. And just so you know, the result of our attitude? It makes us waaaay harder to hate!
Are you about having a bit more fun in your day-to-day with your events? Drop the Lighthouse team a line!
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- So You Have Outgrown Web Conferencing…What’s Next? - August 4, 2016
- It’s About Our Style - August 3, 2016
- Have You Outgrown Web Conferencing? - July 22, 2016
- We Have A New Website! - July 20, 2016
- I Don’t Like Vegas (for Business Events) - July 7, 2016
- Meeting Agenda…How We Do It! - July 7, 2016
- Meetings…Keeping them On Track! - June 27, 2016
- Let’s Get Dialed on Virtual Events - June 16, 2016