10 B2B Communication Tips

At Lighthouse, we often work with clients in the business to business world.  In fact, we are a business to business organization ourselves! Everyday, we learn more and more about the best ways to not only communicate with our clients, but also how to communicate their big ideas to their clients. With so many other companies in the business to business space, we thought it would be beneficial to share some best practices in communicating with clients and partners alike. Check out these 10 tips on how to improve your communications in the business-to-business world:

1. Brand Consistency

Overall, brand consistency must be a priority when creating a good customer experience. It is the responsibility of B2B communicators to acknowledge that the customer’s experience of the brand is equal to the importance of its products and services, delivering engaging customer service initiatives, efficient ecommerce platforms and intensive customer research to accurately predict the future preferences and needs of B2B buyers.

B2B communications is evolving – PR and marketing need to keep up
Nick Clark, Marketing Week

2. Businesses are People Too!

B2B brands need to remember that they sell to people. As a result, many of the tactics around B2C communications and marketing strategy can be applied in a B2B context.

B2B communications is evolving – PR and marketing need to keep up
Nick Clark, Marketing Week

3. Be Prompt

Return all communications from a customer promptly, usually within 24 hours. This means phone calls, text messages, emails, etc.”

8 Communication Tips for B2B Service Organizations
Lynn Daniel, The Daniel Group

4. Keep Your Expectations High to Meet You Customers’

“Customer expectations are higher than ever, thanks to digital natives like Amazon, who can deliver cloud services instantly. Customers are unwilling to accept delays of 60-90 days for a service because the building does not have fiber optic available.

THE FUTURE OF COMMUNICATIONS B2B SERVICES: HOW TO DELIVER A FRICTIONLESS CUSTOMER EXPERIENCE
Ken Benner, Pega

5. Tell Your Story

People love and connect with stories. But many brands are still reluctant to share their own because they feel like it isn’t compelling. On the contrary…

The New Language of B2B Communication – P2P
Chris Reid, Constant Content

6. Master Content

Produce blog posts, white papers, ebooks and infographics that are informative, capture attention, and are easy to access.

The New Language of B2B Communication – P2P
Chris Reid, Constant Content

7. Shine With Confidence

People who take ownership of their work are perceived differently than those who wait to take direction, according to Daniel DiGriz, director of digital strategy at MadPipe.

15 Business Communication Tips to Help You Conquer the Corporate World
Aaron Lawrence, Rasmussen College

8. Listen & Learn

” ‘Listen more than you talk. Be genuinely interested in your coworkers,’ says Chris Martin, marketing coordinator at Charity Republic. Even though it doesn’t involve speaking, he believes listening is the most undervalued communication skill out there.

15 Business Communication Tips to Help You Conquer the Corporate World
Aaron Lawrence, Rasmussen College

9. Understand Who You’re Talking To

“Not everyone receives and interprets information the same way. For this reason, perhaps you may want to consider who your recipient is before delivering the message.”

FIVE STRATEGIES FOR EFFECTIVE BUSINESS COMMUNICATIONS
Work It! Staff, broadsoft

10. Be Direct

“Forget the fluff and fancy filler words. If you can convey your message clearly with 50 words, there’s no need to add a few extra hundred just to add some frill.”  

FIVE STRATEGIES FOR EFFECTIVE BUSINESS COMMUNICATIONS
Work It! Staff, broadsoft

We hope that these top 10 tips on how to better communicate within a business to business organization have helped you learn how to better communicate with your clientsl.  Do you have any tips of best practices in business to business conversations?  Please comment below to share your ideas!

Are you a business to business company looking to get your big ideas out to your clients? Lighthouse can help!

About Shaina Torgerson

Shaina Torgerson is part of the Client Happiness department at Lighthouse Conferencing, and also takes pride in being the media enthusiast within the team. When she’s not happily assisting our awesome clients and partners, she is managing Lighthouse’s PR and marketing efforts. She has a huge passion for being outdoors and active. Being an extremely active person, Shaina teaches yoga and love activities involving the outdoors like running, hiking, camping, offroading, snowboarding, hunting...the list goes on.

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Shaina Torgerson is part of the Client Happiness department at Lighthouse Conferencing, and also takes pride in being the media enthusiast within the team. When she’s not happily assisting our awesome clients and partners, she is managing Lighthouse’s PR and marketing efforts. She has a huge passion for being outdoors and active. Being an extremely active person, Shaina teaches yoga and love activities involving the outdoors like running, hiking, camping, offroading, snowboarding, hunting...the list goes on.

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