Operator Assisted Conferencing…(takes deep breath, thinks about how easily this service is misunderstood). I think it’s great! I think it is easily the most formal and professional communications solution on the market today. And it is thought of as antiquated? It’s old school? How is a service that is so consistently great so misunderstood in the marketplace? Well, let’s dig into that today, right now!
Operator Assisted Conferencing is not going anywhere. Our man Jackson outlines some of the reasons why it is a needed service in this blog post and also outlines who is using the service here. So, how is a service that is utilized by leaders from Fortune 2000 companies to global associations and organizations looked at as something that doesn’t fit for other companies out there? I think this is a pretty easy question to answer. It’s because people don’t really understand the value of a formal conference call. That’s it. The idea of “just good enough” has really impacted the communications industry. Assume someone is on the phone, and let the brilliance of your message do the rest. This is NOT the wrong way of thinking by any means. The truth is Operator Assisted not for every call you may have. However, it is for that one shot, one single chance to make sure your message is distributed in a way that exudes professionalism and thoughtfulness. That’s the difference. Making sure you are as concerned about the experience for your participants as you are about the idea you are talking about.
I feel like over the past few blogs I have to make sure that I am not “offending” some of the other solutions we have. But, when I think about it, we are helping our customers solve problems and Operator Assisted Conferencing is a specific solution. It has a place in this world and it is not going away. So why not start to re-educate people about how awesome it is for those situations? We don’t shove any specific product down any customer’s throat. We consult and learn about what types of messages or ideas our partners want to get out to the world. Here are some quick examples of communications that require the more formal solution that Operator Assisted Conferencing can provide:
Press Calls with Operator Assisted Conferencing
Any and all press calls. These can be Investor Relations, Public Relations, and Product Launches. The important thing to note here is that these calls are about making sure the media is able to get an idea of what your business is doing. Managed “Question and Answer” sessions allow you to prioritize those individuals who have questions, and see who is next in the queue. Also, the individuals asking the questions can be announced on the call, which gives the feel of a true media event! The point is, you can control all aspects of the call and make sure there is the order needed to get your message out to world.
This is one that I think flies a little bit under the radar for Operator Assisted. Maybe it’s just me, but pretty much every executive I have worked for or with appreciates the ease of calling into a conference call and being ushered “to the stage” by the operator/coordinator. It is that level of extra attention that gives the feeling of being on the stage in front of your team presenting your vision. It’s not for every day “all hands on deck” updates (for that, check out our blog about the next game changer in large conferences). It is for that once a month, or once a quarter, when all the ideas rolling around in your leadership’s mind need to be shared with the team.
This can fall under both the previous categories and can be a stand alone need. Your company has a secret sauce. Your company has the “next big idea” ready to be unleashed upon the world. Your company has some insight into the financial markets that could make your partners millions of dollars. What is the best way to get that information out there and also be SURE your call is secure? Operator Assisted Calls! Approved participant lists and passcodes, in-call participant monitoring, post call participant lists…everything you need to make sure the right (and approved) people are on the call.
I know Operator Assisted may not be for everyone, or for every call. However, I do know is that there is no service available out there that matches the level of detail,preparation, and professionalism of an Operator Assisted Call. When you have a big idea to share and “just good enough” is not in your vocabulary, try Operator Assisted Conferencing with Lighthouse!
“Just good enough” not in your vocabulary? Get in touch with Lighthouse today!
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