It may sound crazy at first but think about it.  Forget about the anxiety and stress that goes into both events — and your marketing webinar is an “EVENT’ — but both have the same pace and flow.  Just like a wedding, a marketing webinar, only takes maybe an hour for the actual webinar. [...]

event planning · virtual event planning · virtual meetings · web events · webinars

The other day I was scanning my twitter feed and read this post: “Skype – why do you suck? I’m happy to pay real $ for a premium service that doesn’t drop/freeze/pissmeoff… (sorry, had to vent)“ A brief background on the company this person works for/with – they are a premier investment firm in the [...]

Collaboration · free conferencing · skype · VoIP

I very easily could have named this post “The Office Environment As We Know It is Dead” – And wouldn’t that be fun?  Today, to declare something “dead” is a great, catchy way to grab your attention, but as we’ve seen more in our lifetimes than any other technology isn’t a killer, but it is [...]

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Last week I was sitting in a meeting with one of our customers when the main POC, the Director of Purchasing, when the topic of their marketing team and webconferencing came up.  The customer, a very savvy and informed executive looked at me and asked “What does that guy (in marketing) even do?!”   I [...]

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What kinda of Guarantee does your collaboration provider offer?  At Lighthouse, we want you to be 100% satisfied.  Not just with the technology of your call or webinar but with every aspect of your collaboration experience.  Our guarantee is no-risk and easy to understand: If you’re not 100% satisfied you don’t pay. It’s that simple. [...]

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What?  You don’t have a plan for your conferencing and collaboration services?  Surprisingly, you’re not alone.  Today’s companies have become very adept at realizing a need for collaboration tools like audio and web conferencing.  They are very skilled at constructing RFP’s, spreadsheet check-lists, evaluating providers, and ultimately procuring audio and web services.  Now what?  Most [...]

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Is webconferencing really better than face-to-face or in person meetings? It’s a question I get asked on almost a daily basis.  As someone who makes their living selling the remote meeting I’m about to say the unthinkable – In most situations I’ve witnessed not only is webconferencing not better than an in person meeting, it’s often [...]

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Leaving money on the table. It’s one of our biggest fears as salespeople and business owners.  We continually wonder if we’re missing revenue generating opportunities.  How do we increase our business by another 10% this year? We automatically think the solution is to add additional products or services we don’t have today. And in some [...]

Collaboration · conferencing · Marketing · sales · sales demos

“I don’t know what I don’t know yet”… and the complimentary “I only know what I know” —  were the favorite catch phrases of a respected colleague from a previous company.  Most of the time when he would utter those phrases I knew what he meant but it’s another thing to really experience the idea [...]

Marketing · sales · saleseforce.com · Webconferencing

Our Lighthouse Conferencing webinar coaching program continues to be the fastest growing segment of our business. Our growth continues each year with the help of a few things: Great content and expertise provided by our speakers. Word of Mouth – you (our audience) gaining new and actionable insight from our webinars and spreading the word to [...]

Marketing · Webconferencing · webinar