I’m so fortunate that I don’t deal with angry customers very often.  At Lighthouse Conferencing we really go out of our way to build real, respectful, constructive, and often times friendly relationships with our customers.  In fact, we don’t even refer to our customers as “customers” but use “partner” or “client”.  It’s a small bit [...]

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Last week I was sitting in a meeting with one of our customers when the main POC, the Director of Purchasing, when the topic of their marketing team and webconferencing came up.  The customer, a very savvy and informed executive looked at me and asked “What does that guy (in marketing) even do?!”   I [...]

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It’s well known that the buyer-seller paradigm is constantly changing.  Salespeople come up with a new methodology, i.e. Solution Selling, that changes the sales game.  It works and instantly every sales organization regardless of product or service is putting their salespeople through a week long boot camp.  Suddenly, regardless of company or service every salesperson [...]

advisory · consulting · sales

What kinda of Guarantee does your collaboration provider offer?  At Lighthouse, we want you to be 100% satisfied.  Not just with the technology of your call or webinar but with every aspect of your collaboration experience.  Our guarantee is no-risk and easy to understand: If you’re not 100% satisfied you don’t pay. It’s that simple. [...]

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What?  You don’t have a plan for your conferencing and collaboration services?  Surprisingly, you’re not alone.  Today’s companies have become very adept at realizing a need for collaboration tools like audio and web conferencing.  They are very skilled at constructing RFP’s, spreadsheet check-lists, evaluating providers, and ultimately procuring audio and web services.  Now what?  Most [...]

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Is webconferencing really better than face-to-face or in person meetings? It’s a question I get asked on almost a daily basis.  As someone who makes their living selling the remote meeting I’m about to say the unthinkable – In most situations I’ve witnessed not only is webconferencing not better than an in person meeting, it’s often [...]

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Leaving money on the table. It’s one of our biggest fears as salespeople and business owners.  We continually wonder if we’re missing revenue generating opportunities.  How do we increase our business by another 10% this year? We automatically think the solution is to add additional products or services we don’t have today. And in some [...]

Collaboration · conferencing · Marketing · sales · sales demos