It may sound crazy at first but think about it.  Forget about the anxiety and stress that goes into both events — and your marketing webinar is an “EVENT’ — but both have the same pace and flow.  Just like a wedding, a marketing webinar, only takes maybe an hour for the actual webinar. [...]

event planning · virtual event planning · virtual meetings · web events · webinars

Last week I was sitting in a meeting with one of our customers when the main POC, the Director of Purchasing, when the topic of their marketing team and webconferencing came up.  The customer, a very savvy and informed executive looked at me and asked “What does that guy (in marketing) even do?!”   I [...]

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What?  You don’t have a plan for your conferencing and collaboration services?  Surprisingly, you’re not alone.  Today’s companies have become very adept at realizing a need for collaboration tools like audio and web conferencing.  They are very skilled at constructing RFP’s, spreadsheet check-lists, evaluating providers, and ultimately procuring audio and web services.  Now what?  Most [...]

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Leaving money on the table. It’s one of our biggest fears as salespeople and business owners.  We continually wonder if we’re missing revenue generating opportunities.  How do we increase our business by another 10% this year? We automatically think the solution is to add additional products or services we don’t have today. And in some [...]

Collaboration · conferencing · Marketing · sales · sales demos

“I don’t know what I don’t know yet”… and the complimentary “I only know what I know” —  were the favorite catch phrases of a respected colleague from a previous company.  Most of the time when he would utter those phrases I knew what he meant but it’s another thing to really experience the idea [...]

Marketing · sales · saleseforce.com · Webconferencing

Our Lighthouse Conferencing webinar coaching program continues to be the fastest growing segment of our business. Our growth continues each year with the help of a few things: Great content and expertise provided by our speakers. Word of Mouth – you (our audience) gaining new and actionable insight from our webinars and spreading the word to [...]

Marketing · Webconferencing · webinar