It may sound crazy at first but think about it.  Forget about the anxiety and stress that goes into both events — and your marketing webinar is an “EVENT’ — but both have the same pace and flow.  Just like a wedding, a marketing webinar, only takes maybe an hour for the actual webinar. [...]

event planning · virtual event planning · virtual meetings · web events · webinars

“I don’t know what I don’t know yet”… and the complimentary “I only know what I know” —  were the favorite catch phrases of a respected colleague from a previous company.  Most of the time when he would utter those phrases I knew what he meant but it’s another thing to really experience the idea [...]

Marketing · sales · saleseforce.com · Webconferencing

Our Lighthouse Conferencing webinar coaching program continues to be the fastest growing segment of our business. Our growth continues each year with the help of a few things: Great content and expertise provided by our speakers. Word of Mouth – you (our audience) gaining new and actionable insight from our webinars and spreading the word to [...]

Marketing · Webconferencing · webinar

In today’s world, many businesses are short on staff and tight on money. Businesses are being forced to answer questions like, “Who is going to give a presentation in New York and Seattle in the same day?” And, “Do we have the budget for airfare and a hotel stay in Los Angeles?” Conferencing picks up [...]

home office · home worker · telecommute · travel · virutal meetings

One of the most over-used cliches in the conferencing/collaboration world is “we’re technology agnostic….”.  I cringe whenever I hear our competition or one of our own meeting consultants use this phrase.  When someone says “We’re technology agnostic!”, what they are really saying is “hey look, we carry seven different web/audio/video (insert service type here) products and we [...]

audio · Collaboration · conferencing · technology · Web Conferencing

I’m not a big believer in titles.  Let me rephrase that, I really don’t like titles.  During my career I’ve worked with my fair share of important sounding people who added little value to the bottom line.  Conversely, I’ve worked with many people who add all the value to a company yet have very common [...]

audioconferencing · chief meeting officer · conferencing · customer service