I’m so fortunate that I don’t deal with angry customers very often.  At Lighthouse Conferencing we really go out of our way to build real, respectful, constructive, and often times friendly relationships with our customers.  In fact, we don’t even refer to our customers as “customers” but use “partner” or “client”.  It’s a small bit [...]

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  It may sound crazy at first but think about it.  Forget about the anxiety and stress that goes into both events — and your marketing webinar is an “EVENT’ — but both have the same pace and flow.  Just like a wedding, a marketing webinar, only takes maybe an hour for the actual webinar. [...]

event planning · virtual event planning · virtual meetings · web events · webinars

The other day I was scanning my twitter feed and read this post: “Skype – why do you suck? I’m happy to pay real $ for a premium service that doesn’t drop/freeze/pissmeoff… (sorry, had to vent)“ A brief background on the company this person works for/with – they are a premier investment firm in the [...]

Collaboration · free conferencing · skype · VoIP

I very easily could have named this post “The Office Environment As We Know It is Dead” – And wouldn’t that be fun?  Today, to declare something “dead” is a great, catchy way to grab your attention, but as we’ve seen more in our lifetimes than any other technology isn’t a killer, but it is [...]

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Last week I was sitting in a meeting with one of our customers when the main POC, the Director of Purchasing, when the topic of their marketing team and webconferencing came up.  The customer, a very savvy and informed executive looked at me and asked “What does that guy (in marketing) even do?!”   I [...]

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I was having lunch the other day with my friend (and very smart business person) Townsend.  We were on the subject of advisory services and the value that they provide.  He told me the following story and I thought I’d share it as it illustrates the value of advisory services (and what we’re trying to [...]

advisory services · consulting · x

It’s well known that the buyer-seller paradigm is constantly changing.  Salespeople come up with a new methodology, i.e. Solution Selling, that changes the sales game.  It works and instantly every sales organization regardless of product or service is putting their salespeople through a week long boot camp.  Suddenly, regardless of company or service every salesperson [...]

advisory · consulting · sales

What kinda of Guarantee does your collaboration provider offer?  At Lighthouse, we want you to be 100% satisfied.  Not just with the technology of your call or webinar but with every aspect of your collaboration experience.  Our guarantee is no-risk and easy to understand: If you’re not 100% satisfied you don’t pay. It’s that simple. [...]

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What?  You don’t have a plan for your conferencing and collaboration services?  Surprisingly, you’re not alone.  Today’s companies have become very adept at realizing a need for collaboration tools like audio and web conferencing.  They are very skilled at constructing RFP’s, spreadsheet check-lists, evaluating providers, and ultimately procuring audio and web services.  Now what?  Most [...]

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Is webconferencing really better than face-to-face or in person meetings? It’s a question I get asked on almost a daily basis.  As someone who makes their living selling the remote meeting I’m about to say the unthinkable – In most situations I’ve witnessed not only is webconferencing not better than an in person meeting, it’s often [...]

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