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Lighthouse Conferencing Defines its “WHY” with 1% For The Planet Commitment
No comments · Posted by mgutman in Audio Conferencing, Company News, Uncategorized
Today is a great day. It’s a big day. It’s a GREAT, BIG day for Lighthouse Conferencing. Today we announce our partnership and commitment to 1% For The Planet, which means we have committed to donate 1% of our revenues back to the environment. This is not some sort of marketing-we-don’t-really-pay type of commitment. Whether [...]
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10
How to Ask for a Credit
No comments · Posted by mgutman in Audio Conferencing, Collaboration, sales, Uncategorized
I’m so fortunate that I don’t deal with angry customers very often. At Lighthouse Conferencing we really go out of our way to build real, respectful, constructive, and often times friendly relationships with our customers. In fact, we don’t even refer to our customers as “customers” but use “partner” or “client”. It’s a small bit [...]
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3
Marketing Webinars are Like…Weddings?
No comments · Posted by mgutman in Collaboration, Events, Marketing, Uncategorized, Webconferencing
It may sound crazy at first but think about it. Forget about the anxiety and stress that goes into both events — and your marketing webinar is an “EVENT’ — but both have the same pace and flow. Just like a wedding, a marketing webinar, only takes maybe an hour for the actual webinar. [...]
event planning · virtual event planning · virtual meetings · web events · webinars
19
Setting Expectations – Skype
No comments · Posted by mgutman in Audio Conferencing, Collaboration, Conferencing Tips, Uncategorized, Video Conferencing, Webconferencing
The other day I was scanning my twitter feed and read this post: “Skype – why do you suck? I’m happy to pay real $ for a premium service that doesn’t drop/freeze/pissmeoff… (sorry, had to vent)“ A brief background on the company this person works for/with – they are a premier investment firm in the [...]
2
International Call Types
No comments · Posted by mgutman in Audio Conferencing, Conferencing Tips
Lighthouse Conferencing has nearly 100 different access points around the Globe! Knowing what I know about how many times your voice traffic switches, jumps, transports onto traditional PSTN lines, on to VoIP, back to PSTN, and onto our bridges – it still amazes me that we’re able to have crystal clear phone conversations with no [...]
13
The (Office) Times Are a Changing
No comments · Posted by mgutman in Audio Conferencing, Collaboration, Uncategorized, Webconferencing
I very easily could have named this post “The Office Environment As We Know It is Dead” – And wouldn’t that be fun? Today, to declare something “dead” is a great, catchy way to grab your attention, but as we’ve seen more in our lifetimes than any other technology isn’t a killer, but it is [...]
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20
Connecting the Dots
No comments · Posted by mgutman in Collaboration, Marketing, sales, Webconferencing
Last week I was sitting in a meeting with one of our customers when the main POC, the Director of Purchasing, when the topic of their marketing team and webconferencing came up. The customer, a very savvy and informed executive looked at me and asked “What does that guy (in marketing) even do?!” I [...]
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I was having lunch the other day with my friend (and very smart business person) Townsend. We were on the subject of advisory services and the value that they provide. He told me the following story and I thought I’d share it as it illustrates the value of advisory services (and what we’re trying to [...]
It’s well known that the buyer-seller paradigm is constantly changing. Salespeople come up with a new methodology, i.e. Solution Selling, that changes the sales game. It works and instantly every sales organization regardless of product or service is putting their salespeople through a week long boot camp. Suddenly, regardless of company or service every salesperson [...]
advisory · consulting · sales
21
Is Your Service Guaranteed?
No comments · Posted by mgutman in Audio Conferencing, Collaboration, Company News, sales, Uncategorized, Webconferencing
What kinda of Guarantee does your collaboration provider offer? At Lighthouse, we want you to be 100% satisfied. Not just with the technology of your call or webinar but with every aspect of your collaboration experience. Our guarantee is no-risk and easy to understand: If you’re not 100% satisfied you don’t pay. It’s that simple. [...]
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